COM 332 - Media Literacy and Effects

Semester Hours: 3
A survey of communication research on the effects of various media on the attitudes and actions of media users, with special attention given to the need to cultivate skills for media literacy. Topics include priming, agenda-setting, partisanship, hostile media phenomenon, entertainment programming, uses and gratification theory, and many others. Students will learn to interpret the results of social-scientific research and design projects addressing problems with media use, public engagement, and media literacy.

Pre-requisites: COM 130 - Introduction to Mass Media and COM 111 - Fundamentals of Public Speaking.

Offered: Fall, odd years.