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Apr 27, 2024
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MKT 388 - Integrated Marketing Communications Semester Hours: 3
Designed to develop an understanding of the communication process between the firm and its customers/clients. Consumer behavior as it relates to advertising, personal selling, publicity, and sales promotion as components of the promotional mix are topics covered, as are social and legal constraints of promotion. Includes an introduction to the concept of advertising and promotion management.
Pre-requisites: MKT 350 - Marketing Principles .
Offered: Spring, even years.
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