Apr 27, 2024  
2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
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2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

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MKT 450 - Digital Marketing Management

Semester Hours: 3
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Pre-requisites: MKT 350 - Marketing Principles , MAT 220 - Probability and Statistics , and COM 330 - Strategic New Media and Digital Communication .


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