Apr 27, 2024  
2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog 
    
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2020-2021 William R. Kellett School of Undergraduate and Graduate Studies Academic Catalog [ARCHIVED CATALOG]

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MKT 388 - Integrated Marketing Communications

Semester Hours: 3
Designed to develop an understanding of the communication process between the firm and its customers/clients. Consumer behavior as it relates to advertising, personal selling, publicity, and sales promotion as components of the promotional mix are topics covered, as are social and legal constraints of promotion. Includes an introduction to the concept of advertising and promotion management.

Pre-requisites: MKT 350 - Marketing Principles .


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